Our Mission Statement:
“Provide high quality educational resources and well defined standards to aid our members in improving their teaching skills to better satisfy the needs and expectations of their customer in the enjoyment of Snowsports.”
Member Education and Certification
PSIA-AASI offers national brand recognition and credentials; recognized by ski and snowboard schools throughout the country, and often can mean increased wages, additional benefits, and recognition.
The national association provides incentives and subsidies for divisional events to bring in national team members and increase sponsor involvement.
The PSIA-AASI teams are supported by the national organization, and their primary purpose is to support member education and divisional events across the country.
PSIA and AASI research and publish a wide range of manuals, videos, and other materials to support your education. These materials are made available at the lowest possible cost to the member and can be found on-line and in the PSIA-AASI Accessories catalog.
Free copies of newly developed education materials are provided to every member school each year so that directors are kept abreast of the latest developments.
A subscription to 32 Degrees: The Journal of Professional Snowsports Instruction , the definitive publication on what is happening in teaching alpine skiing, snowboarding, nordic skiing, adaptive skiing, and more.
Members receive three issues annually and can access current and back issues online.
www.TheSnowPros.org is your gateway to member resources and services. Dramatic changes to the website are to be implemented before the snow flies, including new member communities, upgrades to the Movement Matrix, and much more.
PSIA-AASI supports your division by providing access to rights-free photos, video, and other creative templates. You’ve seen them in this newsletter and in divisional recruiting efforts,
The national association facilitates communication across the divisions by subsidizing face-to-face and virtual meetings of division presidents, national task forces, and divisional education leadership.
Member services staff are available to via phone, fax, or e-mail to answer questions about events, membership status, catalog orders, policies and procedures, and a host of other topics.
Promotional and Professional Offers
The PSIA-AASI Accessories catalog , published annually and online, offers accessories that show your pride in the association. The catalog also features dramatically reduced prices on a number of hard-to-find items that make teaching easier.
Working with corporate sponsors and other companies through PSIA-AASI’s Official Supplier program, the office staff puts together exclusive promotional and professional offers you can find on www.TheSnowPros.org
PSIA-AASI members have seen an increase in Pro Form opportunities. With only three offers four years ago, new relationships and website upgrades have helped us grow that to over 32 direct offers to the membership, including access to the Patagonia pro purchase program.
Each of these programs can be worth many times your annual dues. PSIA-AASI Official Suppliers support your association by promoting PSIA-AASI to area management and the public, or by making a contribution to PSIA’s education foundation. In this way, suppliers help keep potential dues increases in check by generating non-dues revenue. Each program is developed as a way to say “thank you” for your investment in time and money as a member of PSIA-AASI.
These are professionally printed, standard size business cards, printed on 14 point coated “card stock” with various places for personalization including title and certifications, tagline, email address, phone number, personal website, your school’s reservation line, school’s website, etc.
These are a “turnkey” solution for your professional image on and off the hill. You’ll look like a real pro and be proud to hand these cards to your clients.
Promoting the Association and You
PSIA and AASI cooperates with supporting sponsors to promote ski and snowboard instruction to the public. We also establish links with other snowsports organizations to strengthen theindustry as a whole. These include the National Ski Areas Association (NSAA) www.nsaa.org, and Snowsports Industries America (SIA)
www.snowlink.com PSIA-AASI is represented at the NSAA convention and SIA trade show.
The national association works with industry media, sponsors, and supporters from outside the ski industry to promote snow sports and your role.
The national organization is central to January’s Learn To Ski and Snowboard Month, www.skiandsnowboardmonth.org
The Learn a Snowsport month creative had 12 magazine placements with a circulation and readership of 5,750,000 and 17,250,000 respectively, generating an estimated 30,000 beginner packages.
PSIA and AASI cooperates with other snowsports organizations to strengthen the industry as a whole. These include the National Ski Areas Association (NSAA) www.nsaa.org , Snowsports Industries America (SIA) www.snowlink.com and others to increase industry and public awareness of the value of professional teaching. PSIA-AASI is represented at the NSAA convention and SIA trade show. Additionally, PSIA-AASI works with industry media, sponsors,and supporters from outside the ski industry to promote snow sports and your role.
Print media coverage for PSIA-AASI last year yielded over 966 articles mentioning the association (up from 453 last season, 265 the season before) for a total circulation of 574,652,295and readership of 1,723,956,885.
The national association represents PSIA-AASIinternationally (ISIA / Interski).
The Go With a Pro (GWAP) campaign is a universal consumer message to increase interest intaking lessons. By increasing participation, as well as use of the GWAPprogram by ski andsnowboard schools, PSIA-AASI hopes to increase the value of lessons and instructors. GWAP offers an online research kit with simple marketing and messaging tools that can be adapted by PSIA-AASI divisions and member schools to deliver the three primary goals of the campaign:
1) attract more guests to lessons at all levels,
2) raise the image and value of pro instructors, and
3) make taking a lesson from a pro “cooler ” than taking one with friends.
Overall, GWAP reached 42 million households.